Between June 25th and 27th, KeepCalling is attending Velocity Conference in Santa Clara, California. The event hosts top experts in the web performance and operation field who meet to share their experience on web optimization, including the future of mobile and the support strategies available.

According to the organizers, new devices require business adaptability. Specific material and different data amount are supposed to work elegantly on all these new gadgets. Compatibility between the product and the device is possible and manageable, but not enough. For contemporary marketing arena “speed” and “reliability” are no longer two options, but a condition Velocity Conference focuses on.

Due to more and more demanding customer expectations, Velocity Conference assumes that web pages and services, generally speaking, need to perform faster, be more reliable, non faulty and unbreakable, and bear a high degree of security, while supporting a scalable infrastructure. From this perspective the event agenda includes such topics as cloud computing, JavaScript speedups, data storing and managing tools, monitoring and metrics.

The event is organized as an international meeting, hosting solutions of current customer expectations that any business needs to meet in order to stay in top of preferences.